I remember as a boutique owner getting unusually excited over finding brands that my partner and I loved and thought would work well in the mix. At times we didn’t care how they’d be received if they were just too cool to pass up. Other times we’d find things so right for the LA market, that they became a no-brainer. Yesterday I tripped upon a Brazilian designer called Gilda Midani whose line is a combo of both “too cool” and “perfect-for-my-LA-life.” Sadly she isn’t sold many places yet so I’ll have to wait until she explodes a bit more (which takes the excitement out of finding someone under-the-radar.) For Spring there’s no shortage of bright harem pants and flare-sleeve tops, weekend clothes at their best.










