Macaroon Original on Elle.com
Zoe Schaeffer on Where to Take Kids in LA
Zoe Schaeffer and her two-year-old daughter, Gemma. See her online picks in the gallery below.
If you’ve got children, or know anyone who does, make sure the new blog macaroonoriginal.com is on your radar. Former magazine editor and owner of LA’s now shuttered, uber hip Presse boutique, Zoe Schaeffer decided to start the site after giving birth to her second daughter. “A lot of my fashion-y mom friends became newfound nesters,” she says. “When it came to finding stylish stuff, there seemed to be a real void here in LA, and I found myself cherry-picking off the cool online stores.” From baby Isabel Marant to vegan cookie dough, macaroonoriginal.com now serves as a richly curated selection of her favorite toddler and home décor finds. Here, Schaeffer shares some of her LA secrets and her latest online obsessions.
ELLE: What are your daughters’ names?
Zoe Schaeffer: Gemma, who’s two. And Rafael (Rafi), who is four months.
ELLE: Where do you live in LA?
Schaeffer: West Hollywood
ELLE: Why did you name the site Macaroon Original?
Schaeffer: It’s an ode to my sweet tooth and, in my opinion, the most stylish treat.
ELLE: What is your two-year-old really into these days?
Schaeffer: Dressing up and puppets. And the sand box at the Malibu Lumber Yard!
ELLE: Describe your own style.
Schaeffer: It’s about comfort for day (American Apparel leggings, Acne t-shirts, Burberry brogues) and big-time dressing for night (Proenza Schouler statement jackets, Bruce volume blouses, Dries van Noten heels and scarves). There’s no more room for in between.
ELLE: Favorite baby gift to give?
Schaeffer: You can’t beat gifting someone a session with a super cool photographer. It’s a beautiful way to capture a family portrait and it’s so worth every penny. I love, love LA-based Meeno Peluce (meenophoto.com). No posed portraits here!
ELLE: Best restaurant to take little kids to?
Schaeffer: I love Lemonade, which has spots in West Hollywood and Venice. The service is really fast. Everything is chopped up super small. And there are four different flavors of lemonade on any given day—even a sugar-free kind for the mamas.
ELLE: Best-kept LA secret for children?
Schaeffer: Eco Station in Culver City. It’s an exotic wildlife rescue center for birds, reptiles, and wildcats. It’s better than any zoo! And it teaches kids about environmental responsibility.
ELLE: Best cultural activity?
Schaeffer: Ziggy Marley does a family concert that’s wildly popular here. I’m convinced that kids inherently love a reggae beat.
ELLE: What did you recently buy your own girls?
Schaeffer: I’m starting a collection of really special, one-of-a-kind dolls that I know my girls will appreciate when they’re a bit older.